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This connects pages with the same content in two languages (sub-pages have their own urls).
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The question is for websites in just English, the webmaster tools complains "Your site has no hreflang tags". Is it possible to set this tag for one language sites?
Just a tip: The host may automatically change the link mywebsite.com/sv into this mywebsite.com/sv/ with the ending slash. Then the code should have the slash or a search engine can't find the pages.
Here are more useful reading material on the hreflang topic, and a testing tool: http://hreflang.org/
And to answer my original question above the hreflang tag is only useful two or more languages. It can also be used for targeting different regions (for example en-AU and en-CA) but if all English pages has the same content Google may decide to show just one version in search.
- For a generic .com site in English with a Spanish language .com/es/ alternative, only a single link on each page to the alternative should be enough (self-referencing is not necessary). It's ok to have two hreflang tags like my example above though.
- For multiple language sites all sets of hreflang tags should be the same on the pages, including self-referencing.