Local business website tips

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filmphotog
 
 
Posts: 104
Joined: Sat Sep 05, 2015 7:20 am
Location: Sweden
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Local business website tips

Post by filmphotog » Sat Dec 26, 2015 1:41 pm

I looked into useful tips for local business websites, here's what I've come up with so far. Please feel free to add more tips.


- Use the same business name, address, phone (NAP) in the website, social media, business catalogs etc.

- Register in Google My Business, tripadvisor.com, local catalogs etc.

- Add structured data in the website pages, this could be visible or in a script (see code below).



Useful structured data links:

https://developers.google.com/structure ... usinesses/

https://schema.org/LocalBusiness (see examples)

https://developers.google.com/structure ... ting-tool/ (testing code before adding to the website)



This code could be placed anywhere in the page html.

Code: Select all

<script type="application/ld+json">
{
  "@context":"http://schema.org",
  "@type":"LocalBusiness",
  "address":{
    "@type":"PostalAddress",
    "streetAddress":"MyStreet 3",
    "addressLocality":"MyCity",
    "addressRegion":"MyRegion",
    "postalCode":"111 11",
    "addressCountry":"SE"
  },
  "geo":{
    "@type":"GeoCoordinates",
    "latitude":11.111111,
    "longitude":11.111111
  },
  "url":"http://mywebsite.com",
  "description": "We do this, and this, and this too",
  "name":"My Company",
  "telephone":"+11111111"
}
</script>

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bburgess
 
 
Posts: 196
Joined: Mon May 13, 2013 5:05 am
Location: Australia

Re: Local business website tips

Post by bburgess » Thu Feb 04, 2016 12:22 am

Good stuff!!

Thanks!
KISS is the key!

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